Legacy Marketing Group® Announces Strategic Alliance With Western & Southern Financial Group; First Joint FIA Series Expected Later This Year

 In Product Announcements

PETALUMA, CA, March 9, 2020—Legacy Marketing Group (Legacy) today announced a strategic alliance with Western & Southern Financial Group (Western & Southern) to develop and market proprietary fixed indexed annuity products underwritten by a Western & Southern member company.

Legacy and Western & Southern plan to introduce an exclusive fixed indexed annuity series underwritten by Integrity Life Insurance Company (Integrity Life). The products will offer a distinctive combination of growth potential, flexibility options, and income features for consumers. The new series is expected to launch later this year. It will include diverse crediting options, including several based on new proprietary indices, as well as income rider choices.

“We are excited to formalize this relationship with Western & Southern, whom we view to be one of the most respected insurance organizations in the industry,” said Preston Pitts, Legacy President. “The product issuer, Integrity Life, has a Comdex ranking of 96.1 This alliance with Western & Southern will significantly broaden our product offerings and create new opportunities to bring added benefits to consumers seeking innovative ways to address their retirement goals.”

“Our new alliance with Legacy Marketing Group holds great promise as an opportunity to leverage the marketing capabilities and distribution network of a respected and dynamic industry name,” said Mark Caner, President, W&S Financial Group Distributors. “In today’s competitive landscape, consumers desire retirement solutions with options that balance performance, income, guarantees, and flexibility. We believe the product we are developing with Legacy will answer all of those requirements and more.”

  1. The Comdex ranking, current as of March 2020, is a composite of the financial strength ratings as determined by Standard & Poor’s, Moody’s, A.M. Best, and Fitch ratings. It ranks insurers on a scale of 1 (lowest) to 100 in an effort to reduce confusion over ratings because each rating agency uses a different scale.

About Legacy Marketing Group

Legacy Marketing Group works with respected insurance companies to design and market proprietary products for the U.S. market. These products are sold exclusively through Legacy’s nationwide network of independent insurance agents.

Media Contact:
Legacy Marketing Group
Kyle Pitts, 800-395-1053, Ext. 5810

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About Western & Southern Financial Group

Founded in Cincinnati in 1888 as The Western and Southern Life Insurance Company, Western & Southern Financial Group, Inc., a Fortune 500 company, is the parent company of a group of diversified financial services businesses. Its assets owned ($58 billion) and managed ($27 billion) totaled $85 billion as of December 31, 2019. Western & Southern is one of the strongest life insurance groups in the world. Its seven life insurance subsidiaries (The Western and Southern Life Insurance Company, Western-Southern Life Assurance Company, Columbus Life Insurance Company, Gerber Life Insurance Company, Integrity Life Insurance Company, The Lafayette Life Insurance Company, and National Integrity Life Insurance Company) maintain very strong financial ratings. Other member companies include Eagle Realty Group, LLC; Fort Washington Investment Advisors, Inc.;1 IFS Financial Services, Inc.; Touchstone Advisors, Inc.;1Touchstone Securities, Inc.;2 W&S Brokerage Services, Inc.;1,2 and W&S Financial Group Distributors, Inc. Western & Southern is the title sponsor of six major community events every year, including the Western & Southern Open, a premier event in the U.S. Open Series played each August by the world’s top-ranked professional male and female tennis players.

  1. A registered investment adviser.
  2. A registered broker-dealer and member FINRA/SIPC.

Review Western & Southern’s current financial ratings.

Media Contact:
Western & Southern Financial Group
Sheila Veits Berding
Senior Media Relations Specialist

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