LIMRA Survey: Advisors Better Be On Social Media – INN
Recent LIMRA research shows just how important social media is for advisors. Millions of Americans use social media to find potential advisors.
INN – LIMRA research shows 27% of Americans prefer to work with an agent or advisor when buying life insurance.
New findings from the 2019 Insurance Barometer Study show about 1 in 5 Americans (17%) say they are looking for a financial advisor.
Millennials and Generation X consumers are most likely to be among those who are looking for an advisor and LIMRA research shows they are more likely to be using social media to research financial professionals.
Fifty-one percent of Millennials and 32% of Gen X consumers use social media to find information on potential advisors.
According to the study, roughly, 85 million Americans use social media to learn more about financial advisors. Six in 10 of these consumers say they use social media sites to find information on financial services products and services or were looking for reviews on financial professionals.
When asked to rate the sites, consumers rated Facebook as the most important social media platform, with LinkedIn and Yelp closely behind.
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